"Imagine that in order to have a great life you have to cross a dangerous jungle. You can stay safe where you are and have an ordinary life, or you can risk crossing the jungle to have a terrific life. How would you approach that choice? Take a moment to think about it because it is the sort of choice that, in one form or another, we all have to make.”
Ray Dalio, Principles: Life and Work
Privos Capital is a global multi-family office LP. We work with our family office partners on a wide range of highly complex, high-profile, and confidential global expansionist activities, capital allocations, and international investments, including strategic partnerships, joint ventures, direct investments, and co-investments. We work with innovative, world-class single family office partners, multi-family offices, sovereign, tycoon, and royal families, their funds, foundations, and portfolio companies, in leading the financial centers as well as in the BRICS, N-11, MINT, and Frontier Countries of the Emerging Markets. We invest up and down the capital stack in a wide range of asset classes, including private equity, hedge funds, venture capital, and real estate. We work only with global family offices. The core DNA of our firm is hard work, grit and execution, with no shortcuts.
Our firm mission is to take make bold, transformational, and sustainable impact on the world alongside of competitive financial returns. We partner with family offices world-wide to drive measurable and positive change. We work with our family office partners to direct new capital to help meet the United Nations Sustainable Development Goals (SDGs). In order to truly contribute to the achievement of these goals by 2030, global family offices must raise and direct new capital to address these pressing social and environmental problems. The SDGs present a tremendous opportunity for family offices to support the UN’s global agenda by deploying increasing amounts of capital to high-impact projects that address these critical societal challenges. Privos works with our family office LP partners to map their existing portfolios and impact themes to the SDGs to demonstrate how their impact investments are aligned to the global goals. Today, our firm is a leader in the family office world in directing capital towards the SDGs and incorporating the goals in our investment process during source and due diligence, investment selection, structuring, investment management, and exit.
By way of background, Privos estimates that today there are well over 20,000 single, multi-family offices and UHNWs managing over $25 trillion of assets around the world. In contrast, private equity and venture capital, who capture the lion share of the financial press every day, clock in at a mere $3 trillion AUM, while hedge funds assets are a small shrinking $2.7 trillion compared to global private wealth. There is a whole cottage industry, from EY to Bloomberg, MSCI to Morgan Stanley, TPG to Bridgewater, that has thrown huge resources, data and machine learning at estimating and trying to access global family office wealth. In fact, today there are literally global armies of private bankers, wealth providers, asset managers, investment bankers, fund managers, law firms, management consulting firms like McKinsey and BCG, along with and various vendors, who are trying to penetrate our mysterious family office world. However, the important take away from our perspective as an international multi-family office is that personal private wealth, family offices, and UHNW wealth stands alone in power and sheer force in the world economy.
As a global multi-family office, Privos is an independent and privately held firm, with offices in the US and overseas. In Los Angeles, we focus on film finance, entertainment, and new media. In Silicon Valley, we are involved in technology, venture capital, private equity, secondaries, AI, machine learning, blockchain, crypto currency, start-ups, and accelerators. Our Mayfair office in London serves our central meeting hub for our Arab, African, UK and Continental European family office partners with a focus on fintech, real estate, hedge funds, private equity, and alternative investments. In Hong Kong, we work with our Chinese, Japanese, South Korean, Australian, and ASEAN region family office partners and tycoons on global inbound and outbound investments. In the Middle East and MENA region, we partner with pro-western, Arab family office, royal family offices, and Gulf based LPs throughout the GCC, including in Qatar, Kuwait, Bahrain, Saudi, Oman, and the UAE. In Geneva, we work with our family offices and leading Swiss private client, wealth, and asset management firms who help preserve family office capital for future generations. We are regulars at the President Wilson, if you understand how Geneva works.
Our people feel at home and move, with ease, between London trading floors, Arab bourses, Paris ateliers, Hollywood movie sets, Shiyara Boards, Latin America ports, Hong Kong banks, Brazilian ports, Sand Hill Road, New York buyout firms, Brazilian hospitals, Milan fashion houses, African mines, Chinese companies, Singapore banks, offshore trusts, Swiss private banks, Aurangzeb Road, Malabar Hill, and Figueria Rubaiyat. We understand the demands, motivations, unique asset classes, continents, and cultures of our family office partners. Our people have been working in the Emerging Markets long before the term BRICS was coined, or the 24 hour financial media became fascinated with Emerging Markets or the 37 Frontier Markets.
Our multi-family office has built a successful track record working with our family office partners from Wall Street to Sand Hill Road ("Wall St. West"). We know the difference and how to navigate successfully in both Dubai's DFIC and Doha's QFC in Qatar; The real difference between MSCI and Sustainalytics; ESG and impact investing; The best private bankers and investment bankers in New York, London and Hong Kong; How to partner with leading family office tycoons from Singapore to Shanghai; and the best biotech managers. We can talk with your family office intelligently about whatever is on your mind - trusts, FTCs, Wyoming vs. Montana ranching assets, private aviation, Exeter v. Andover, global fashion, the 17 SDGs, how to price and access a Silicon Valley secondary trade, which private equity GPs have dry powder, portfolio construction, carried interest, a hedge fund true AUM, how to access the best club deals, the leading producers in Hollywood; Brexit, Trump v Biden, hedge fund performance, your wine fund, the US as the "New Switzerland," how to exit your portfolio company in Africa, why private equity GPs with AUM sub $5B are in panic mode, Rosewood Sand Hill Road, Mauna Kea 415, how you almost killed yourself skiing down the Swiss Wall at Avoriaz, ways to get your family office based fund seeded in this market, why $45B of wealth assets flew out of Lugano after the Americans wrecked havoc on the Swiss wealth and private banking industry, how to work with and motivate Millennials, and more. Put simply, we understand global family offices and how to help yours.
Asset Allocation and Sector Focus
As a multi-family office, we allocate capital to alternative investment, including private equity, hedge funds, fund of funds, private equity and venture secondaries, real estate, infrastructure, private debt, commodities, as well as direct investments, co-investments, equities, fixed income, philanthropy, impact investments, the 17 SDGs, and philanthropy. We invest in alternative assets beyond typical equity and debt securities, such as artwork, classic cars, litigation funding, wine, diamonds, gems, and rare musical instruments.
Our People work with our family office partners (SFO, MFO, HNWI, UHNWI) up and down the capital stack, across diverse asset classes. We partner with world-class pioneers in their fields who have created great wealth and, in turn, global family offices. We are active with our family office partners across most sectors, including entertainment, film financing, gaming, You Tube influencers, gaming, financial services, banking, energy, fashion, art, water, oil and gas, alternative energy (solar, wind, geothermal, biofuel, hydroelectric), food, agriculture, mining, timber, defense, social media, healthcare, biotech, life science, medical devices, high tech, digital media, new media, real estate, hotels, internet, pharmaceuticals, telecommunications, shipping, ship finance, private aviation (including charter jet and aircraft leasing), logistics, retailing, project finance, art, gaming, infrastructure, litigation funding, and transportation.
At Privos, our multi-family office is comprised of senior, experienced and seasoned professionals who are exceptionally talented and have earned the trust of our global family office partners. As a team, we have worked together for many, many years; in fact, you will not find such remarkable longevity for a team working side-by-side across multi-time zones at any other multi-family office LP.
Collectively, our people and advisors have experience working in all leading global financial centers from New York to London, Hong Kong to Singapore, Shanghai to Beijing, Dubai to Sao Paulo. Our people and consultants have worked at Deutsche Bank, Harvard University, Credit Suisse, GE Capital, Bristol-Myers Squibb, Pfizer, the World Health Organization, Greenwich Capital, Rockefeller Foundation, BNP Paribas, Bank of America Merrill Lynch, KPMG, Credit Suisse, Goldman Sachs, McKinsey & Co., the World Bank, IFC, AES, Santander, West LB, Barclays, BGI (now Blackrock), Citibank, Bear Sterns, Lehman, Shell Oil, Exxon, IBM, U.S. Department of Defense, USAID, General Dynamics, Lockheed Martin, Zurich, the United Nations,, Air Canada, and AES. We employ U.S. service veterans. Our COO is a graduate of the U.S. Military Academy at West Point.
Privos Capital - Sustainable Investing
Privos Capital is one of leading multi-family office LP focused on Sustainable Investing (SI), impact investing, and aligning capital to the 17 SDGs. The United Nations (UN) Sustainable Development Goals , also known as The 2030 Agenda for Sustainable Development, is a set of 17 Global Goals, 169 associated targets, and 230 individual indicators. This international collaboration between 193 UN Member States and global organizations and agencies is outlined in the UN Resolution A/RES/70/1 established in September 2015.
Privos is focused on Sustainable Investing, which is a term used synonymously with ESG (environmental, social and governance), socially responsible investing (SRI), mission-related investing. We define it as the consideration of environmental, social and governance factors alongside financial factors in the investment decision-making process. Under the ESG investing mandate, Privos has identified three common investor objectives or motivations when considering an ESG strategy: Integration, Values and Impact. In order to achieve these objectives, family office investors may pursue different approaches such as ESG integration, exclusionary or negative screening, or thematic investing, to name a few. Family offices may consider a number of different ESG factors, metrics and data when looking to adopt an ESG investing strategy or apply ESG across a portfolio. These factors typically include industry-specific key issues such as climate change, human capital and labor management, corporate governance, gender diversity, privacy and data security, among others.
As sustainable and impact investing in the United States continues to grow and to make a difference, investors now consider environmental, social, and governance (ESG) factors across $12 trillion of professionally managed assets, a 38 percent increase since 2016, according to the recent US SIF Trends Report. The SDGs aim to foster collaboration within and between international private and public stakeholders to address critical global challenges such as poverty and climate change. Underpinning the SDGs are 17 Goals, which were agreed to by 193 countries in 2015 with a target date for delivery of 2030. While the address diverse areas such as economic inequality, innovation, sustainable consumption, and peace and justice, they are all interconnected. While it will take more than $3.0 trillion per year to meet the United Nations (UN) Sustainable Development Goals (SDGs or Global Goals), global private capital markets control more than $220 trillion in assets, less than 1% of that is committed to impact. The 17 SDGs provide a global framework for addressing the most urgent social and environmental challenges. The SDGs set out a pathway for inclusive growth and represent a call to action for the private and public sectors, as well as civil society.
Privos Capital is one of the leading multi-family offices whose core DNA is impact and sustainable investing. We believe that global family offices are the true founders and leaders in changing the world. As a multi-family office, we have a critical role to play in achieving the SDGs. Together with other leading single and multi-family offices, we are in a unique and privileged position to invest in and influence businesses in a manner that creates positive change. Given that success in delivering the SDGs hinges on the economic growth and progress of developing countries, Privos is committed to do everything in our power to move global capital into the SDG framework. As an international multi-family office, we partner with family offices around the world who drive exponential impact. We focus on catalyzing movements and collaborating to bring forward ideas that have transformative potential and can lead us to uncover new, more impactful ways of addressing chronic social challenges. We are one of the few global multi-family offices focused Sustainable Investing (SI), Impact Investing, and allocating capital to the 17 SDGs.
As global investors, Privos Capital is a truly independent and privately held firm. We do not manage wealth or money. We are not affiliated with any bank, financial institution, or investment fund, nor do sell or market securities or investment products. We do not offer placement agent, third party marketing, investment banking, tax, accounting, back office, concierge, or legal services to our family office partners; however, we are more than happy to refer you to leading firms and vendor partners that can offer your family office help with these types of important and mission critical services. As a firm, we are free from the conflicts of interest that have plagued the financial services industry following the global credit crisis. At the end of the day, we are smart independent world-class global investment professionals who are fiercely loyal to our family office partners who we stand by in good times and bad.
If you wish to contact us, or need our help slaying dragons or curing whatever ails your family office, we friendly, approachable, and easy to reach. Just give us a call or send a confidential email to email@example.com. We answer all emails the same day you contact us.
The Chinese idiom, “Fu Bu Goo San Da" (富不过三代), translates into “the wealth of a family never lasts for more than three generations.” At Privos Capital, our mission is to help family offices expand globally and partner with other leading family offices around the world, create new jobs, global business opportunities, and wealth for many years to come.
Privos in the News (Recent Media Coverage)